Regional Marketing Management

Regional Marketing Management

The marketing department has separate regional marketing managers who are responsible for the development of different regions on the project, analyze the launched campaigns and suggest improvements.

Tasks performed:

  • Collecting and analyzing market data.
  • Studying and analyzing the target audience (needs and trends, user behavior);
  • Designing strategies for promotion and brand development in markets (online and offline activities).
  • Writing plans/budgets and reporting on online, offline marketing activities.
  • Creating a competitive advantage.
  • Audit and optimization of channels for attracting users of the service.
  • Development of marketing and PR communications aimed at retaining and attracting new users of the service.
  • Management, coordination and control of the above tasks.

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